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Tech Tuesday: Using Video in Social Media

Written by Deborah B. Ford

December 20, 2016

Mrs Claus

Inspirational outfit that prompted the video. Skirt compliments of my thrift-shopping sister.

You can teach an old dog new tricks! Woof! Woof! Yesterday Kayleigh and I played around with video on social media. It was Christmas sweater day, so I brought out my Mrs. Claus outfit. Nostalgic for winter booktalks with my kids, I did my first Facebook Live. How hard was it to shoot live?

Pretty easy. We got the video in two takes. First, I chose three books about winter. We sat in my office and used my iPhone. Facebook Live gives you a countdown so you can be ready for filming. I did three quick booktalks, ending with a question and a directive to send them to our website. You can watch it here.

A few people watched it live and made comments, which was kind of cool. We did it unannounced, so there was no ready audience. The video itself was just over 2 minutes. We then saved the video and put it on the JLG Facebook page.

So. Here’s my application to your work. You can go live, using your phone, tablet or even laptop with webcam. You can also make a video doing the same thing and post it on your website.

Tips:

1. Smile

2. Keep it short

3. Practice your beginning and ending words

3. Make them laugh

4. Create an action step: Go to the website, answer a question, or come by the library, etc.

How can you use video on social media?

1. Booktalks

2. Contests

3. Breaking news

4. Storytelling

5. Event promotion

How about you? How can/do you use video in social media?

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Deborah B. Ford

Deborah B. Ford

Deborah B. Ford, JLG’s Director of Library Outreach, is an award-winning library media specialist and international speaker with almost thirty years of experience as a classroom teacher and librarian in K–12 schools. Traveling across North America, she does workshops, library coaching, and professional development for school and public libraries. Deborah is the author of JLG's Booktalks to Go @ SLJ. She also maintains an award-winning coordinating online resource at LiveBinders.com. Contact her at dford@juniorlibraryguild.com. Follow her on Twitter @jlgdeborahford.

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