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Women and Girls Making Waves

By: | November 08, 2018 |

Here at JLG, we continue to be impressed by the amazing work of our female writers and illustrators. We believe in the importance of providing young readers with books that genuinely resonate with them, and in which they can see themselves and their experiences reflected.

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5 Ways to Market
Your Award-Winning Books

By: Deborah B. Ford | February 23, 2018 |

With the 2018 ALA Youth Media Awards announcements in the rearview mirror, it’s time to think about how to promote the books that just won. Maybe your collection includes past winners that you can highlight alongside them. Perhaps you have your own list of “books that were robbed;” I know that I have a few favorites that didn’t make the final cut. And when’s the last time someone checked out The Story of Mankind (Newbery winner, 1922) anyway? Sometimes marketing a book takes more than adding a shiny sticker. Here are five ways to get you started.

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You've Got the Winners, Now What?

By: Deborah B. Ford | February 02, 2017 | Shelf Life

The Youth Media Awards for 2017 have been announced. Your favorites won. Your favorites lost. There were surprises. Is there anything out there to help sell the books to the winners? And if I already have the books, how can I get those shiny stickers to add to their marketing charisma? What about programming should that be part of what I do with these winners?

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Just the Facts with a Story to Tell: Navigating New Nonfiction Selections

By: Deborah B. Ford | August 21, 2015 | Shelf Life
Nonfiction has historically gotten a bad rap from story-loving library patrons. "It's boring." "It's dry." "There's no story." While that may be true about some works of nonfiction, many others act just like the best fiction. An enticing cover begs to be opened. Then you read the first page, and you are hooked. Read More
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