Page 31 - General
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February 22, 2018
With the 2018 ALA Youth Media Awards announcements in the rearview mirror, it’s time to think about how to promote the books that just won. Maybe your collection includes past winners that you can highlight alongside them. Perhaps you have your own list of “books that were robbed;” I know that I have a few favorites that didn’t make the final cut. And when’s the last time someone checked out The Story of Mankind (Newbery winner, 1922) anyway? Sometimes marketing a book takes more than adding a shiny sticker. Here are five ways to get you started.
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February 01, 2017
The Youth Media Awards for 2017 have been announced. Your favorites won. Your favorites lost. There were surprises. Is there anything out there to help sell the books to the winners? And if I already have the books, how can I get those shiny stickers to add to their marketing charisma? What about programming should that be part of what I do with these winners?
